In the world, both organizations and individuals face a fundamental economic problem that states that the factors of production are limited, which limits the number of products and services that can be obtained. Because the factors of production are limited, the amount of products and services available is also limited, while people's needs and wants are virtually unlimited. Today, people have to...

Given today's industrial dynamics, developing new products and services is key to companies' market survival, expansion and competitiveness. Profitability is an important goal, but it is not the only goal companies must consider to survive and compete in today's market. Customer expectations and behaviors have changed dramatically over the past decade, and so has the way organizations operate. In...