There was a time when large companies focused exclusively on product-centric approaches. As customers have evolved over time, companies are also slowly moving to a customer-centric approach. A product-centric or customer-centric approach is the biggest dilemma facing modern businesses. With increasing competition and customer behavior, customer-centricity is becoming a more effective approach to d...

In today's digital economy, value is often created by cultivating successful customer relationships. Companies need to break down structural silos and work cross-functionally by aligning customer needs and organizational design. This encourages companies to rethink their business models and think more interconnectedly. Today, companies can no longer maintain a customer base just by doing business...

Customer expectations and behaviors have changed dramatically over the past decade. Customers have changed their behavior, way of thinking, and how they approach companies. Organizations are expected to meet customer expectations, their needs and wants in every interaction in return for loyalty. Company revenue results from customers' purchasing decisions. The organization's growth stems from the...

There is a lot of information on the internet, many books, and studies that are confusing and unclear. Starting a business and keeping it afloat is challenging. Unfortunately, there is no rulebook to follow to ride out the storm and steer the ship. Every business is different, and each carries its own risks, opportunities, and rewards.For that reason, with our initiative, we wish to provide you wi...

Effective decision-making and learning in a world of increasing dynamic complexity require that organizations adopt a systems mindset to push the boundaries of current mental models and develop tools to understand how the structure of complex business systems affects their behavior. Business systems belong to the class of dynamically complex systems. The goal of systems thinking and systems dynami...

Implementing change can have very different effects on different participants within an organization. For some organization members, the changes can have little impact on their daily work and processes. For others, making the same changes can result in huge disturbances. Any change to a business system involves a certain degree of uncertainty, complexity and actual risk. The concept of implementat...

Today's businesses are burdened with difficult-to-use business systems that complicate processes and hinder operations. Business processes are supposed to be simple but are often complicated by organizational structure, complex systems and inefficient development processes. Within organizations, there is thus a need to rationalize business processes to remain relevant in the market. By adopting ne...