Customer Relationship Management (CRM) refers to the way in which a company maintains and develops relationships with its clients. It is about managing the relationship between a company and its client base, regardless of the industry. The aim is to implement strategies and business philosophies supported by technical solutions for an efficient and successful business with clients and to ensure th...

Fundamental change is constantly taking place in the business world. Companies anticipating and adapting to these profound changes have the best chance of succeeding in the new era. The nature of business and the marketplace has evolved slowly over many years. The evolution of the market is divided into eras, which generally lasted about 40 to 50 years in the last two centuries. A number of unifyi...

In the world, both organizations and individuals face a fundamental economic problem that states that the factors of production are limited, which limits the number of products and services that can be obtained. Because the factors of production are limited, the amount of products and services available is also limited, while people's needs and wants are virtually unlimited. Today, people have to...

Given today's industrial dynamics, developing new products and services is key to companies' market survival, expansion and competitiveness. Profitability is an important goal, but it is not the only goal companies must consider to survive and compete in today's market. Customer expectations and behaviors have changed dramatically over the past decade, and so has the way organizations operate. In...